How to come up with the perfect title for your book

How to come up with the perfect title for your book

By Zoe Hale - Managing Editor of Impact Press and Ventura Press

You may be surprised to read that the title of your book is one of the most important marketing strategies you have as an author.  

The title is most often how a person will hear about your book for the first time, be it from a friend, on the radio, at a conference or on the internet. Your title has the power to lure the reader in, capture their imagination, or let them know exactly what they’ll learn from the book, in just a few words. 

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The 3 Types of Editing Explained by a Managing Editor

The 3 Types of Editing Explained by a Managing Editor

By Zoe Hale - Managing Editor of Impact Press and Ventura Press

So you’ve just written your book. It may have taken five long years of writing after work, writing on weekends, and countless cups of tea (or glasses of wine). You’ve read and re-read, tweaked and tinkered, and finally finished it.

But before it can be published, your book will need another pair of eyes to look over it and give it an edit. And yes, this means more than just using Microsoft Word spellcheck! So, what types of editing can you expect your book to experience?

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Why the book publishing industry needs to ‘Pivot’

Why the book publishing industry needs to ‘Pivot’

By Jane Curry - Director and publisher of Impact Press and Ventura Press

When I am asked what I do, and I say I’m a book publisher, the statement is met with curiosity and great interest. Books and the world of publishing are endlessly fascinating to outsiders. Our best have lasted the test of time and remain icons and inspirations to this day: think Bronte, Proust, Austen and Tolstoy. We are the grown-up cousin to the disposable print of magazines and newspapers. And we provide the narrative capital to the film and television industry – from Ian Fleming to J.K. Rowling.

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The importance of marketing and promoting yourself as an author

The importance of marketing and promoting yourself as an author

As I held the wondrous publishing contract in my hands, my heart poured over the contents until my eyes fell upon ‘Marketing & Promotion’.  It stated, ‘Get started now!! The most successful authors are the ones who believe in their work and hit the ground running’.  

At the back of my mind I knew that my fabulous publisher would work tirelessly in promoting and marketing Always On My Mind but before I even signed the contract I knew deeply that I would have to get on board the social media rollercoaster and not only sell myself but sell my book!!

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